Files Specs

Thank you for considering us for your advertising needs. Following are a few guidelines for submitting your ad to us.

  • All ads must be grayscale unless the ad is to be printed in color.
  • Ads containing graphics should be created at 300 dpi.
  • Line art ads should be created at 1200 dpi.
  • Please save your ad in a tiff, pdf, or eps file format.
  • We do not accept Ads created in Microsoft Word or Microsoft Publisher.
  • We prefer that you can email your ads to use at FTP options are also available. Contact the OTH Webmaster for details.
  • If this option does not work for you, please send us your ad on CD. Please include a print out of the ad.
  • We can not accept ads on paper only, due the significant loss of print quality. We will be happy to design simple Ads for you for a $100 charge.
  • All correspondence should be sent to:

The Old-Time Herald
PO Box 61679
Durham, NC 27715-1679

Some hints in creating ads:

  • Keep the ads simple – if you need to include more information than easily fits into your chosen size, please consider moving up a size.
  • When using graphics, make certain the logo is legible and saved 300 dpi.
  • When using photos, make certain the picture is well-defined, and close to the subject. Printing makes the photo darker. Photos need to be scanned at 300 dpi.
  • Please create the ads according to our size guidelines.
  • If you have any other questions, please call us! 919-419-1800.

The Old Time Herald PO Box 61679• Durham, NC • 27715-1679
Phone (919) 286-2041